Fluval is proud to have received the illustrious “Brand of the Year Award” under the category of “Aquatic Products – Water Filters” at the World Branding Awards (Animalis Edition), which took place on July 3rd in Vienna, Austria at the prestigious Hofburg Presidential Palace.
The World Branding Awards is the premier recognition program of the World Branding Forum, with the Animalis Edition focusing exclusively on companion animal brands. These awards see some of the best global brands recognized for their work and achievements at this annual black-tie event, which is strictly attended by invitation only.
Each “Brand of the Year” is selected within their respective product category. For Fluval, this represented an award for aquatic filtration. Not surprisingly, 2019 coincided with the release of Fluval’s all-new 07 Series, which is the 7th incarnation in nearly 4 decades of our top-selling performance canister filter family, and which boasts up to 25% quieter operation and a more robust, energy-efficient, adaptable and convenient design.
The judging and voting processes of the World Branding Awards are unique as points are awarded through three streams, with each one contributing a set percentage to the total score: Brand Valuation (30%), Public Online Voting (30%) and Consumer Market Research (40%).
After learning of Fluval’s win, James Braditsch, Senior Marketing Manager for Fluval, stated “We expect a lot of positive feedback from consumers regarding this latest achievement and are humbled to know that our product and marketing efforts are resonating with our peers. We share this win with Fluval fans around the world and are energized to continue earning their respect and loyalty for years to come.”